Trust for America’s Health (TFAH) has joined a group of health industry organizations in launching the Public Health Communications Collaborative (PHCC) to address health, safety, and the economy.
“Unfortunately, misinformation and conflicting messages about COVID-19 have confused the American public at a time when clear guidance about how to protect their health is critical,” John Auerbach, president and CEO of Trust for America’s Health, said. “This collaborative will share information that will advance science-based decision making during the pandemic and in doing so, will help save lives.”
TFAH, the CDC Foundation, and the de Beaumont Foundation are the PHCC’s founding members, while the partner organizations are the American Public Health Association, the Association of State and Territorial Health Officials, the Big Cities Health Coalition, the National Association of County and City Health Officials, PATH and Resolve to Save Lives.
The effort seeks to coordinate and amplify public health messaging on COVID-19 issues to increase confidence in health guidance by communicating the best available science, positioning public health leaders as expert spokespersons, and correcting misinformation.
The PHCC’s website would serve as a hub for information and messaging products designed to help state and local public health officials share information with their constituents and navigate the media landscape. The site will be updated regularly with real-time messaging and resources.